Égalité's mission is “to promote and advocate for the human rights of all individuals regardless of SOGIE” This mission statement also includes cordial advocation of LGBTQIA+ support, especially during these times when homophobia, biphobia, and transphobia are extremely relevant. The organization's focus on consumers implies a set of variables based on what consumers require and expect from the organization's online service page. The following characteristics are some of the most prioritized factors associated with Égalité's mission statement:
• Informative messages about SOGIE awareness
• Various selection of pride-themed products and services
• Handmade and high-quality merch with a good price range
• 50% of sales will be donated to LGBTQIA+ organizations